![]() These homeowners are generally married and between 25 and 54 years of age. The research firm has determined there are thousands of homeowners who want the durability provided by metal roofs. ![]() design more sophisticated products that use the latest computer-aided techniquesĪ research firm has conducted marketing research on the market for metal roofing for homes. cut prices so that its prices will be at least 10 percent below those of its competitorsĮ. have someone study its target market to see what needs and wants should be met by Mimi Couturierĭ. increase its sales force to find more potential customers for the firmĬ. hire more retail efficiency experts to trace down any production problemsī. To avoid this occurrence in the future, Mimi Couturier should:Ī. However, for the last two years Mimi Couturier has lost money, and it has had to lay off some of its workforce. The company has expanded the number of products it offers for sale many times. The company regularly hires industry experts to examine its factories to find waste and inefficiencies that can be eliminated. The company's fashion designers use computer-assisted design software to create what it thinks women should wear. The company is known for challenging fashion mores. Mimi Couturier is a design company that specializes in formalwear for women.
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